Research Keywords

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Use of the Keyword Tool for SEO Word Research

The Free Keyword Tool is basically a tool used to find and analyze PPC keywords. That said, many of our users and readers also use the free Keyword Tool for SEO keyword research. The search volumes you will find in the Search Volume column of our tool are accurate whether you are bidding on a keyword, or writing organic content for it. Search volume is important for search marketing, as it gives you the ability to understand which keyword prospects in your industry are most likely to search. Find a good mix of search volume, level of competition, and intent of your products and services, and you'll be in a better place. You can specify SEO keywords and identify keywords that are informative (as opposed to commercial). Long tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to bring out the keywords that are better for blog posts than online advertising. Want to use the Keywords Tool as a free keyword spying tool? Try typing your competitors' homepage URLs into the URL bar. Doing so will allow you to identify keywords that you can actually benefit from bidding on or writing about. If you then write about these keywords, or bid on them, you stand to gain some of your competitors' traffic.

Identify relevant keywords and popular keywords

We should talk about the art and importance of identifying both relevant keywords and popular keywords. If you don't want to start with a URL, try starting with a keyword that you think is relevant to your product or service. The Keyword Tool is a relevant keyword generator and keyword popularity tool: it will not only tell you the keywords that have the highest search volume, but also the keywords related to your initial keywords. Indicate which may be useful for your advertising account or content strategy.

Use keyword tools for keyword tracking and keyword checking

The Keyword Tool is not a traditional keyword tracking tool: it will not tell you what your domain ranks for the given keywords. That said, you (and our customers) can use the Keyword Tool to find out how search volume and competition level for key keywords change over time. You may have entered a keyword because the search volume was only 100. But what is the volume of his search today? This may be due to climate change, or a change in your business or industry-related shopping activity. Use our tools regularly to check and track keywords for you, and you'll be able to stay on top of changes in search volume that can make a real difference.